It take place : Universal Music Group has withdraw its creative person ’ song from TikTok .
As of today ( February 1 ) , prescribed song from creative person sign up to UMG label no longer look under the “ Sounds ” check on the TikTok app , and antecedently publish video recording that boast those Sung dynasty now have dull audio frequency .
UMG has formally bulge take away their creative person ’ catalogue from TikTok .
# dive into TikTok
It bump : Universal Music Group has absent its artist ’ vocal from TikTok .
This was as of today ( february 1 ) , prescribed strain from artist sign on to umg recording label no longer come along under the “ sounds ” pill on the tiktok app , and antecedently publish telecasting that feature those birdsong now have dull audio frequency .
This was umg has formally start take away their creative person ’ catalogue from tiktok .
This was prescribed vocal are no longer appear for umg creative person under the ‘ sound ’ tablet , with the elision of devotee - made edits.pic.twitter.com/aw8mrppde4
— pop base ( @popbase)february 1 , 2024
touch artist includetaylor swift , drake , the weeknd , bad bunny , sza , olivia rodrigo , steve lacy , billie eilish , kendrick lamar , harry styles , rosalía , ariana grande , justin bieber , adele , u2 , elton john , j balvin , pearl jam , bob dylan , post malone , and many others .
# dive into Bob Dylan
— Pop Base ( @PopBase)February 1 , 2024
touch on creative person includeTaylor Swift , Drake , The Weeknd , Bad Bunny , SZA , Olivia Rodrigo , Steve Lacy , Billie Eilish , Kendrick Lamar , Harry Styles , Rosalía , Ariana Grande , Justin Bieber , Adele , U2 , Elton John , J Balvin , Pearl Jam , Bob Dylan , Post Malone , and many others .
TikTok and UMG hada licensing accord that exit yesterday(January 31 ) , and the twenty-four hours before it did , there were well-defined indication that dialogue on a unexampled contract bridge were not fit well .
UMG deal an exposed letterabout the spot , which show in part :
“ As our talks continue , TikTok seek to browbeat us into accept a spate deserving less than the old tidy sum , far less than mediocre grocery store economic value and not contemplative of their exponential maturation .
How did it essay to restrain us ?
By selectively slay the euphony of sure of our develop creative person , while keep on the chopine our consultation - drive globular adept .
# diving event into TikTok
UMG share an overt letterabout the spot , which register in part :
“ As our talks proceed , TikTok assay to ballyrag us into accept a hatful deserving less than the former trade , far less than average grocery store time value and not brooding of their exponential emergence .
How did it render to restrain us ?
By selectively remove the euphony of sealed of our develop artist , while retain on the chopine our hearing - drive globular adept .
TikTok ’s maneuver are obvious : employ its program powerfulness to offend vulnerable artist and hear to restrain us into concede to a tough peck that depreciate medicine and shortchanges artist and ballad maker as well as their lover .
”
TikTok thenshared a responsethat scan in full :
“ It is sorry and dissatisfactory that Universal Music Group has put their own rapacity above the interestingness of their creative person and ballad maker .
Despite Universal ’s faux narration and empty words , the fact is they have choose to take the air aside from the sinewy sustenance of a political program with well over a billion substance abuser that help as a barren promotional and uncovering fomite for their natural endowment .
TikTok has been capable to accomplish ‘ creative person - first ’ concord with every other recording label and publishing house .
intelligibly , Universal ’s ego - attend to action mechanism are not in the good interest of creative person , songster and fan .
”
At the second , it ’s not vindicated when or if a unexampled licensing arrangement between TikTok and UMG will be pass , and when / if the creative person ’ euphony will come back to TikTok .
